Specialized valuations for recreational vehicle parks and campground facilities with unique amenity considerations. Our team understands the nuances of seasonal demand, site mix, and the operational factors that drive RV park value.
The RV park and campground industry has experienced remarkable growth over the past decade, with annual revenues approaching $11 billion. Institutional investors, private equity firms, and family offices have entered the sector in unprecedented numbers, driving demand for credible, lender-ready appraisals that accurately reflect the unique operating characteristics of these assets.
RV parks are not traditional real estate—they are operating businesses with real property components. The valuation must account for seasonal demand patterns, the mix of overnight versus long-term tenants, amenity packages, utility infrastructure, and the competitive landscape within the relevant trade area. A cookie-cutter hotel or multi-family approach simply does not work.
UnionMetric has developed a proprietary methodology specifically for RV park and campground valuations. Our income approach models seasonal revenue patterns using DCF analysis calibrated to local climate and tourism data. We begin with a detailed site inventory—documenting the number and type of sites (full hookup, water/electric, tent, cabin), their condition, and their revenue-generating capacity.
Our income analysis is built from the ground up: we model revenue by season and by site type, accounting for daily, weekly, monthly, and annual rate structures. We analyze the property's booking patterns, channel mix (direct reservations versus OTA platforms), cancellation rates, and ancillary revenue streams including laundry, propane, convenience stores, event facilities, and recreational amenities.
Expenses are normalized to reflect market-level management, appropriate staffing, realistic maintenance reserves, and utility costs that account for the property's specific infrastructure. We apply capitalization rates derived from verified RV park transactions, supplemented by bracketing against adjacent hospitality and outdoor recreation categories.
Several factors disproportionately influence RV park value, and our appraisals address each one in detail. Location and access are paramount—proximity to interstate highways, national parks, lakes, beaches, and other demand generators directly affects occupancy and rate potential.
Site quality and infrastructure matter enormously. Full-hookup sites with 50-amp service, concrete pads, and individual sewer connections command premium rates compared to basic water/electric sites. The condition of roads, common areas, bathhouses, and recreational facilities affects both guest satisfaction and ongoing capital requirements.
Expansion potential is a significant value consideration. Undeveloped land, existing entitlements, and the feasibility of adding sites or upgrading amenities can represent substantial upside that must be carefully analyzed and supported in the appraisal.
Our RV park appraisals serve commercial lenders underwriting acquisition and refinance loans, SBA lenders processing 7(a) and 504 loans for campground purchases, private investors conducting due diligence on potential acquisitions, campground owners seeking refinancing or estate planning valuations, and attorneys needing expert valuation for litigation or partnership disputes.
Every report is USPAP-compliant and prepared by appraisers with hands-on experience in the outdoor hospitality sector. We understand what lenders look for and structure our analyses to facilitate underwriting decisions.
UnionMetric has appraised RV parks and campgrounds across the United States, from destination resorts in Florida and the Carolinas to mountain campgrounds in Colorado and the Pacific Northwest. We maintain a proprietary database of RV park transactions, operating metrics, and market indicators that informs every assignment.
Whether your property is a 50-site mom-and-pop campground or a 500-site destination resort with glamping units and event facilities, we have the expertise to deliver an accurate, defensible valuation. Contact us today for a quote.
The campground business is not in a downturn. It is in a sorting: revenue is rising while volume is flat, and the growth is coming from the annual book rather than the transient one. This analysis works through demand, supply, operating benchmarks, the cost of capital and the SBA and USDA eligibility regimes.
RV parks and campgrounds are going-concern special-purpose properties where income drives value, allocation between components is both required and inherently challenging, and generalist appraisers routinely produce flawed work.
The U.S. RV park and campground industry generated an estimated $10.9 billion in revenue in 2025, reflecting a 2.5% annual increase and an 8.3% compound annual growth rate since 2020. The broader camping economy is substantially larger, with total U.S. camping spending reaching $61 billion in 2024.
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Full-service valuations for hotels, motels, extended stay, and boutique hospitality properties. Our team combines deep hospitality industry knowledge with rigorous appraisal methodology to deliver accurate, lender-ready valuations.
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